In many supply chains, which entity acts as an intermediary between manufacturers and retailers?

In many supply chains, which entity acts as an intermediary between manufacturers and retailers?

• A. Distributors/wholesalers
• B. Advertising agencies
• C. Insurance providers
• D. Public relations firms

Answer: (A)

Intermediaries in the supply chain bridge manufacturers and retailers by handling the movement and storage of goods. Distributors and wholesalers buy large quantities from manufacturers, break those bulk lots into smaller lots, hold inventory, and distribute to retailers across regions. This setup reduces the number of separate transactions manufacturers must manage, speeds products to market, and provides convenient access for retailers. Advertising agencies, insurance providers, and public relations firms do not perform this product-moving role. They support promotion, risk management, and communications, not the actual distribution of goods.

Intermediaries in the supply chain bridge manufacturers and retailers by handling the movement and storage of goods. Distributors and wholesalers buy large quantities from manufacturers, break those bulk lots into smaller lots, hold inventory, and distribute to retailers across regions. This setup reduces the number of separate transactions manufacturers must manage, speeds products to market, and provides convenient access for retailers.

Advertising agencies, insurance providers, and public relations firms do not perform this product-moving role. They support promotion, risk management, and communications, not the actual distribution of goods.